Pine Bluff Cotton Belt
Federal Credit Union Logo
I was consulted to rebrand a credit unions logo. I began by researching the brand and wanted to know specifically the reason for the badge style shape surrounding Cotton Belt Route and Pine Bluff Credit Union Logo. I was provided detailed information by the Arkansas Railroad Historical society. Upon reading the information they sent I discovered the original logo designer of the Cotton Belt Route Logo based the symbol off a flange of the cotton gin stand.
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In discussing the rebrand with the credit union they wanted to continue to recognize the railroad and it's history for their members and incorporate that into the branding.
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After the client discussion and history discovery, it seemed only appropriate to keep the original icon and include it into the logo. To bring the design up to date I created a monogram of the P & B for Pine Bluff.
The first image below shows the proposed rebrand as well as the past logos.
Left: Proposed Rebranded Logo Design
Center: Current Credit Union Logo
Right: Current Cotton Belt Route Logo created in 1885
